Zynga Partners With BitPay To Cash In On Bitcoin Gold Rush
The reach of Bitcoin has got a major boost with the new partnership between gaming giant Zynga and BitPay. In a surprise announcement on Reddit rather than the standard press releases Zynga announced that it is partnering up with the Bitcoin version of PayPal, BitPay to conduct a test run. In terms of the agreement Zynga will start accepting BitCoin as a payment option for the purchase of buying virtual goods on their web versions of FarmVille 2, CastleVille, ChefVille, CoasterVille, Hidden Chronicles, Hidden Shadows and CityVille.
This announcement comes as Zynga is struggling to regain their status in the social gaming industry. We have reported extensively on the tumultuous last few years for Zynga which has seen massive job cuts, loss of monthly active users, a new CEO and return to their focus on social gaming. The decision to accept Bitcoin is quite a pioneering one and it certainly has positive potential for both Zynga and BitPay. Zynga will gain much needed support from those online consumers looking to embrace the virtual currency Bitcoin. On the other hand BitPay will be exposed to the massive market potential of social gaming in the form of a well-established global brand.
In their statement Zynga said,” We wanted to share with the r/bitcoin community that Zynga Inc. (NASDAQ: ZNGA) is now conducting a Bitcoin test with BitPay (https://bitpay.com/), a leading Bitcoin service provider, in select Zynga.com web games.In response to Bitcoin’s rise in popularity around the world, Zynga, with help from BitPay, is testing expanded payment options for players to make in-game purchases using Bitcoin. The Bitcoin test is only available to Zynga.com players playing FarmVille 2, CastleVille, ChefVille, CoasterVille, Hidden Chronicles, Hidden Shadows and CityVille. The games can be accessed at http://zynga.com.
Zynga is always working to improve our customer experience by incorporating player feedback into our games. We look forward to hearing from our players about the Bitcoin test so we can continue in our efforts to provide the best possible gaming experience.”
It remains to be seen if Zynga will expand this test run to mobile devices which are the primary platform gaming companies are focusing on these days. Another question to be asked is what will be with iOS device support as Apple is still sitting on the fence regarding the issue of Bitcoin.