NetEnt Games To Be Available In William Hill’s Licensed Betting Offices
The largest UK bookmaker William Hill has just signed a groundbreaking agreement with Swedish based online gambling software operator NetEnt. This marks the first land based partnership for NetEnt and will enable NetEnt’s games to be available on over 2,300 of William Hill’s licensed betting offices across the UK. This new agreement will complement NetEnt’s existing online partnership with William Hill.
Chief of Global marketing operations and managing director of Net Entertainment, Bjorn Krantz commented on the partnership,” This is a big step and a milestone for Net Entertainment. Net Entertainment is one of Europe’s largest suppliers of online casino games and we are very excited to have been given the trust, and confidence to extend our delivery commitment to William Hill now also covering the retail part of their business. The deal will allow Net Entertainment to maximize its distribution reach through William Hill’s major channels which includes retail, online and mobile.”