Greentube Enters US Social Casino Market With Greentube Pro Platform
With online gambling expanding in the U.S brick and mortar casinos have two choices. One is to embrace the changes and adapt and the other option is to ignore the growing reality and be left being those casinos keeping up with the mobile and online trend.
It is here that social casino apps are being utilized by land casinos who are offering casino patrons incentives to engage in their social gaming offerings. One of the latest examples of this kind is that of the online gaming subsidiary of the Austrian gaming giant Novomatic’s Greentube who are set to make their first entry into the U.S. market with the Greentube Pro platform.
Built by the Vancouver-based BlueBat Games, Greentube Pro is aimed at helping U.S. land casinos acquire new players as well as retain existing players through proving them with incentives such as hotel stays, complimentary meals etc.
President of market development for Greentube North America Gabriel Cianchetto explained the idea behind the launch,” Our goal was to build a social gaming platform that is completely casino-focused. Greentube Pro is designed so that casino marketers will feel comfortable launching an online version of their properties and we’ve designed Greentube Pro with all the features they are looking for.”
Casinos will be able to integrate the Greentube Pro platform which will give players the choice of enjoying Novomatic’s portfolio of games available on the online and mobile platforms. The key phrase behind the initiative is player engagement which ensures even after they leave the casino floor, they will get the chance to earn reward points and benefits which will keep them coming back to the casino for more.